Ricky Gervais

He outlines step-by-step how to stop wasting money on ads that never work and instead focus on generating SALES not clickthroughs. If you've been struggling with PPC, this is the book to turn your fortunes around. You can order your copy now (and get a 40% discount).Here’s a Sneak Peek at What’s Inside In "Wordtracker Masterclass: Google AdWords PPC Advertising", Ian explains how closely related keywords, relevant ad copy and a relevant landing page are core to an effective PPC campaign. He shows you how to increase your clickthrough rates (CTR) and reduce the amount you pay for your ads (your cost-per-click) by creating and optimizing ad groups that are tailored to different segments of your audience. You’ll learn: